In order to take part in the struggle for the buyer on the pharmaceutical Internet market it was completely enough to create the visiting website of online pharmacy several years ago. However, the visiting website does not allow to place an order, it only provides information about the presence of the medical products in the pharmacy. Even if this visiting website adds an ability to demonstrate its goods variety, it will not be a complete online pharmacy. Today, the consumer trusts less the short-lived visiting sites which bear only main information and do not provide an ability to buy medications. Now people trust large pharmacies which show a wide choice of services of selling drugs, presales and after-sales service.
What is a difference of the full Internet pharmacy from the usual website? There are now two main types of the Internet pharmacies. The first type is a completely virtual Tijuana Pharmacy. This is a well promoted website of the pharmacy with the ability of the order and delivery of goods from the warehouse such companies may not have its retail places of the trade (pharmacies) at all. This type of the Internet pharmacies comes into conflict with legislation but we will talk about it later. The second type is sites of the real pharmacy (pharmacy chain) demonstrating the presence of the medical remedies in these points of sales where it is possible to go, look, estimate drugs, talk to pharmacists, and if everything is all right, you will buy a medicine. In this case, the pharmacy provides not only information about its goods in the chain but also gives an opportunity to make sure of its legitimacy. The home delivery of the product still remains a disputable issue from the point of view of the legislation. However, upon availability of this service the Internet pharmacy becomes a full trading platform.
Main work of the Internet pharmacies: The order of the drugs in the Internet Tijuana Pharmacy may be performed by two ways: by phone or directly through the Internet with the help of the built-in Internet services in the site. Pharmacies with both methods of the order have maximally broad target audience. For the pharmacy chain it is logically to have a call-center with the ability of ordering as well as professional pharmaceutical assistance. To maintain the adherence of the clients to the created Internet pharmacy it is necessary to think of the programs of loyalty. This task is solved by the use of the known methods of the work with the buyers such as offer of discounts, bonuses, special offers and abilities of taking part in discount programs organized by both manufacturers and distributors and the pharmacy itself. In this case it is logically to organize a service of registration of the users on the site of the Internet pharmacy which will allow to have statistics of purchases of every account and help in the organization of informational company: mailout of notifications about special offers, appearance of the new drugs, and others. This way, the pharmacy gets a regular connection with the buyer. In fact, the main work of the Internet Tijuana Pharmacy Online is an offer the fast access to any medical product for a great number of people all over the world. The Internet pharmacy is a home medicine chest which includes thousands and thousands of different medical goods. The development of the Internet pharmacies lead to the fact that now the consumer is not surprised by the special offers and bonuses in the form of the free delivery. The modern consumer is so spoiled that he/she wants the more reduction of the prices, more cost-efficient conditions of the drug delivery, and also easy access to the rarest and even prohibited medications. Therefore, the modern Pharmacy Tijuana are just like mini clinics where the product will be prescribed and the ways of its use will be told, and this product will be for sale at the price by several times lower than on the market.